30-Year Campaign: Visual Direction & Brand Storytelling

This project focused on building a cohesive visual and narrative campaign to mark 30 years of impact. It was designed to live consistently across a full year of programs, events, and communication.

Role: Art Direction, Brand Stewardship, Environmental Execution

MY ROLE?

led the visual direction for the 30-Year Campaign, partnering closely with communications and leadership teams to develop a cohesive system that could scale across an entire year. My role included shaping the visual framework, collaborating on messaging alignment, and defining how the campaign would live across print, digital, environmental, and experiential touchpoints. From foundational assets to live activations, I ensured the work remained consistent, flexible, and reflective of the Foundation’s legacy and forward momentum.