Brand Systems

This project focused on building a visual system that could evolve without losing clarity—balancing consistency, flexibility, and long-term use.

Visual Identity- Braid Life Supply Co.

Role: Art Direction, Brand Stewardship, Environmental Integration

MY ROLE?

I was responsible for developing and overseeing the visual identity for the lifestyle brand Braid Life Supply Co. a hip, offbeat urban brand. I started by going all in on color. The palette leans heavily on an evolved, brighter blue and primary accents of bright red and yellow elevates the energy of the brand.To amp up the feeling of off-beat lifestyle, I created a broad system of scribbles, collages, and other visual effects to give a playful and unique balance. My role emphasized craft, consistency, and attention to detail while ensuring the identity felt modern, intentional and fresh.