Designing Cohesion Across a Live Sporting Experience

Celebrity Cup- TGR Live

Role: Art Direction, Environmental Integration

MY ROLE?

I led the visual direction for the event, overseeing how brand, environment, and experience came together across on-site graphics, signage, printed materials, and guest-facing moments. Working closely with event partners, production teams, and internal stakeholders, I established a cohesive visual framework that supported navigation, brand presence, and audience engagement throughout the day. My role spanned concept development through on-site execution, ensuring clarity, consistency, and a polished experience in a live, high-pressure environment.