30th Anniversary Celebration — TGR Foundation

This event transformed brand values into a shared, physical experience by using space, materials, and creativity. This experience was designed to honor three decades of impact while remaining firmly present.

Role: Art Direction, Brand Stewardship, Environmental Integration

MY ROLE?

I led the visual direction and experiential design for the Foundation’s 30th Anniversary celebration, shaping how the story of the organization was experienced across space, time, and touchpoints. Working closely with internal teams and event partners, I translated brand values and legacy into a cohesive visual language that guided guests from arrival through key moments of the event. My role spanned concept development through on-site execution, ensuring every element felt intentional, connected, and worthy of the historic milestone.