Visual Identity - PrettyP

Role: Art Direction, Brand Strategist

MY ROLE?

I led the visual identity development for a non-surgical body sculpting brand, defining a system that balanced softness and femininity with credibility and restraint. My role included concept development, brand icon creation, color and typography direction, and establishing visual guidelines that could scale across digital, print, and in-clinic environments. Throughout the process, I was intentional in referencing cultural femininity with subtlety while creating an identity that felt aspirational and confident without tipping into youthfulness or artificiality.